Beauty without Cruelty

Beauty without Cruelty

Every once in a while the human spirit is gripped by such intense passion and commitment that it changes the course of history.  

In 1963, Beauty Without Cruelty was founded in England by the trustees of BWC Charitable Trust, an animal welfare organization. Its goal was to manufacture and distribute natural color cosmetics that were NOT tested on animals (as was the norm) and did NOT contain any animal ingredients. The driving force behind the project was Kathleen Long, a dedicated, life-long animal welfare activist, a cosmetician, and a vegetarian.  Her love and concern for animals altered the course of cosmetic history forever. What began as the philosophy of one small company eventually effected every major cosmetic house worldwide and set a new standard for consumers and manufacturers alike.

Based on the principles of high quality, fair pricing, and environmental sensitivity, BWC cosmetics quickly became one of the industry’s leading brands. Its cruelty-free, vegetarian ethic was embraced by American consumers making it one of the most respected and recognized lines in the marketplace.

Today, Beauty Without Cruelty has a full line of body & hair care products that are cruelty-free and vegetarian. The products are made with the finest natural ingredients and aroma-therapeutic essential oils. This body care line compliments the full line of colour cosmetics to meet the needs of every woman.

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