I know they say if you increase your protein intake its suppose to help those annoying plateau's. I was struggling with a plateau for about a month, I bought these since they were on sale (and still are when i write this so I am for sure gonna buy more) about a week and a half after I started taking these every day after my workout my plateau FINALLY broke! I been on a weight loss journey for just over a year and a half now and ive lost over 100lbs. Plateau's are never fun. I gained 200lbs when I quit smoking and I am for sure ready to get this weight off for good. Sure the taste is okay not the greatest thing but if you keep it in the fridge and shoot it down after a workout its not so bad. I am kinda curious on the green apple flavor though, I really want to try that one but everywhere is sold out, disappointing. But I do highly recommend this item, exp to those that need help getting over a plateau!