I bought the cheaper $12 hooks thinking that they would suffice. They were ok until I tried to deadlift over 300lbs when the hooks bent. I found these when looking for something better. These lifting hooks are the real deal. The straps are heavy duty - the hooks are beyond heavy duty and they have a hard rubber coating on them. So that is the review on quality. They are especially helpful to me for pull ups and deadlifts where my hand strength gives out before my muscles are ready to quit. I have had them for 6 months and they show little signs of wear except the rubber coating wearing down which doesnt really matter.